Roland S. Martin
March 12, 2026 · 6 min read
Tamika Mallory talks Target boycott and next phase of corporate DEI fight
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Key Takeaways
- 1In a significant development regarding the Target boycott that has persisted for over 400 days, activist Tamika Mallory, co-founder of Until Freedo...
- 2The Target boycott began in earnest on February 1st, 2025, following the company's leaked memo on January 24th announcing the rollback of diversity...
- 3Mallory emphasized a critical distinction that many observers have missed: the difference between the broader, grassroots-led boycott and the organ...
- 4The organized campaign presented Target with four specific demands that formed the foundation of their negotiations:
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Overview
In a significant development regarding the Target boycott that has persisted for over 400 days, activist Tamika Mallory, co-founder of Until Freedom, provided crucial clarification about the current state of the campaign and what it means for consumers moving forward. Speaking from a news conference at the National Press Club in Washington DC, Mallory addressed widespread confusion about whether the boycott is ending and what progress has been made with the retail giant.
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