TED
April 16, 2026 · 4 min read
The Sneaky Language Tricks Cults Use to Influence You | Amanda Montell | TED
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Key Takeaways
- 1Greetings followers.
- 2I said it.
- 3My fascination with cults is deeply personal.
- 4That's how I came to study the cultish spectrum—degrees of influence that don't start with LSD and robes, but sneakily, with words.
- 5First: Thought-Terminating Clichés
Overview
Greetings followers. And settle in. Because I'm about to share with you a true story about one of the most zealous cults in the world. Picture this: acolytes arriving at dawn, some having crossed oceans and sacrificed life savings to get there, bearing hand-beaded offerings inscribed with sacred numbers like 22, 13, and 89. But this isn't the story of an apocalyptic sect on a faraway compound—this was a Taylor Swift concert.
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