StoryBrand With Donald Miller
April 9, 2026 · 3 min read
Just saying "we love customers" doesn't count
AI SummaryPowered by Sooma AI
Key Takeaways
- 1There's a fundamental difference between saying you care about customers and actually showing it.
- 2Les Schwab, who started with a tiny tire shop in Bend, Oregon in 1952 after being orphaned at 15, understood this principle intuitively.
- 3The most visible example is the running.
- 4But the running was just the beginning.
- 5These aren't massive investments, but they're tangible ways of saying "we care about you.
Overview
There's a fundamental difference between saying you care about customers and actually showing it. Most businesses fall into the trap of thinking that putting "we love our customers" on their website or discussing service in company meetings is enough. But here's the hard truth: if a customer can't experience your servant-heartedness, it doesn't exist—not to them.
Read the Full Summary
Sign up for free to unlock the complete AI-powered summary — plus get automated summaries for your favorite YouTube channels delivered to your inbox.
Sign Up FreeNo credit card required · Free plan available
Get summaries like this automatically
Subscribe to StoryBrand With Donald Miller and other channels — we'll summarize every new video and send it to your inbox.
